ABERDEEN Football Club has awarded a new stadium contract to the firm that provides catering to its new training facility.
BaxterStorey will provide all matchday hospitality and kiosk catering at Pittodrie Stadium in a deal worth more than £6 million.
Scottish football clubs are still waiting on the green light from the Scottish Government to welcome supporters back into their stadiums amid rising rates of coronavirus, though test events were held last weekend which saw around 300 fans attend matches at Pittodrie and Ross County’s Victoria Park.
BaxterStorey takes over the Aberdeen stadium contract from Sodexo, which had held the deal for 26 years. It secured the contract for Cormack Park, the club’s training facility, in October.
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Rob Wick’s, commercial director of Aberdeen Football Club, said: “We’ve been really impressed with BaxterStorey since they were awarded the contract for Cormack Park and are looking forward to working with them at Pittodrie where they will work with us on an enhanced food and service offering for both matchday hospitality and the kiosks around the ground.
“With all the right ingredients, BaxterStorey is committed to working responsively and flexibly with us to deliver an improved matchday experience which is aligned to our fan engagement strategy.
“They have impressive large event food credentials with experience at various sporting venues and have recently invested in increased resources in Aberdeen. Their focus on and passion for great food with a personal service will be welcomed by our fans and corporates alike.”
BaxterStorey is one of a number of businesses managed by holding company WSH Group. It has operations in nine sporting locations and kiosks in locations such as ZSL London Zoo, Historic Scotland, Portsmouth Historic Dockyard and Theatre by the Lake in Keswick.
Managing director Jeremy Wood said: “We are delighted to be extending our partnership with Aberdeen Football Club and to bring the same energy and enthusiasm to the hospitality offering at Pittodrie. With our experience working with elite sporting venues, including Cormack Park, and strong partnerships with local Aberdeen suppliers, we look forward to continuing to provide nutritious and delicious dishes prepared by our highly skilled teams for both players and fans.”
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