Scottish brewer BrewDog has claimed that a Dragon's Den snub could have been worth £360 million to investors on the television programme.
James Watt said he and fellow co-founder Martin Dickie offered a slice of the business which is based in Ellon, Aberdeenshire, during an ill-fated pitch for the series that brings on new entrepreneurs.
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He said: "In 2008 we applied to Dragon's Den & got as far as a screen test and we pitched our hearts out before the producers rejected us.
"They deemed Martin & myself not investment worthy. We were totally crushed."
He said: "We were prepared to offer the Dragons 20% for £100,000. Based on our latest BrewDog valuation, that investment would now be worth almost £360m..."
"We got over the rejection eventually. But it took a while."
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