SCOTTISH brewer BrewDoghas opened the world's first alcohol-free beer bar.
The Ellon-based company said the London Old Street bar will offer 15 taps of draft alcohol-free craft beer.
BrewDog said it is also expanding its core range of alcohol-free beers.
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James Watt, of BrewDog, said: "Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience.
"And that’s just the beer - forget about places in which to enjoy it.
"We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that."
READ MORE: Craft brewers to add alcohol-free beers to this year’s range
He added: "It is a beacon for anyone in London after an alcohol-free alternative.
"Alcohol free does not need to be synonymous with taste-free. ‘Drink All You Can Jan’ is our anti Dry January.
"Whether you have cut alcohol out or are cutting back we want to show that alcohol-free doesn’t mean compromising on quality or taste."
The BrewDog AF Bar opened on Monday.
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