THE whisky business which will be the first to distil single malt in Edinburgh for the first time in 100 years is offering enthusiasts the chance to acquire their own cask - and shape its flavour.
Holyrood Distillery, which opens in July, is make 100 casks available to connoisseurs who will be able to build in their flavour preferences by consulting head distiller Jack Mayo and co-founder David Robertson, a former master distiller of The Macallan. Three barrel types are available, starting at £4,500 for a 200-litre barrel rising to £5,500 for a 250-litre hogshead and then £10,500 for 500-litre butt.
Mr Mayo said: “Everything we do at Holyrood is driven by flavour. That’s why our Cask Programme gives people the unique chance to tailor a cask of our whisky to suit their flavour preferences.”
Mr Robertson noted: "Normally, if you invest in buying a cask of whisky from a distillery, you are limited to their spirit perhaps with a choice of one or two cask types. But we’re flipping things on their head and giving buyers the chance to design the flavour.
"By working with me and Jack, they can have a hand in each step of the whisky’s journey and be in control of shaping how the whisky tastes."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here