CRAFT-beer social enterprise Brewgooder has secured a deal to supply single bottles of Clean Water Lager to 481 Tesco stores across the UK, highlighting this contract as its biggest-ever supermarket listing.
And it declared this would “significantly advance its mission to bring clean-water access to one million people”.
Brewgooder plans, on the back of the Tesco deal, to expand its clean-water initiative into a second country, Ghana, next year, having completed more than 60 projects in Malawi.
The social enterprise, which brews its beer in partnership with Aberdeenshire-based Brewdog at Ellon and uses 100 per cent of its profits to fund clean-water and sanitation projects in some of the poorest parts of the world, already has nationwide supermarket listings in Asda and Co-op stores.
Brewgooder noted its projects had provided 40,000 people across Malawi with clean drinking water. The social enterprise launched in March 2016 with a crowdfunding campaign.
By the end of next year, Brewgooder hopes to have helped more than 100,000 people gain consistent access to clean water.
It said: “Tesco customers will now have the chance to ‘drink beer, give water’, and help contribute towards this ambition.”
Alan Mahon, founder of Brewgooder, said: “This deal marks another major milestone for Brewgooder and brings us closer to achieving our overall mission: to provide clean water to one million people. We’re really looking forward to involving Tesco and its customers with our mission.”
He added: “Our journey so far has been incredible, growing from a team of one to seven in two years, brewing and selling over one million cans and half-a-million pints of our lager, and achieving listings with some of the UK’s biggest retailers.
“It’s because of our loyal drinkers and retailer support that we’re now able to look at extending our operations into Ghana and work to bring clean water to even more people across the world.”
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