GLASGOW-based creative agency MadeBrave has bolstered its production expertise with the acquisition of Edinburgh content production company Campfire.
As part of the deal new holding company BornOriginal Group has been formed with MadeBrave founder Andrew Dobbie as chief executive. Campfire founder Lewis Phillips has become a director of the new group.
While each business will continue to operate as a standalone entity, the purpose of the deal is to give them greater scope to bid for work on an international scale.
Mr Dobbie, who founded MadeBrave in 2012 after a spell as creative director at Midgibyte Creations, said the two firms had worked together “on many occasions” and were joining forces to give their respective clients access to a wider suite of services.
“It’s the perfect time to join forces as video consumption increases exponentially and content marketing is constantly evolving in response to consumer trends and advancing technologies,” he said.
“The overall vision for the group is to enable clients to have access to specialist niche services from both Campfire and MadeBrave but also gain from the strength and power of the group.”
Mr Phillips added that from Campfire’s point of view the deal was about “creative collaboration”, with the firms now focused on “exciting opportunities and more international work on the horizon”.
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