A GLASGOW company which uses data to provide the retail and travel industries with in-depth analysis of their customers has raised $2.25 million (£1.7m) in funding.
The Series A funding round was led by AirAsia alongside Scottish Investment Bank, the investment arm of Scottish Enterprise, and EC1 Capital.
The business plans to use the cash to accelerate growth in its core retail and travel markets across Europe and Asia Pacific.
Big Data for Humans has raised a total of just less than $6.5m to date.
Big Data for Humans has celebrated the close of a series A funding round with the release of version 2.0 of it’s The Customer Graph solution, which puts powerful data analysis tools in the hands of anyone at any level in the marketing team.
The new version of The Customer Graph, which was first released in 2014, adds new levels of personalisation, helping companies increase revenue through targeting of individuals across digital channels, in stores and through customer service teams.
It plans to use The Customer Graph 2.0 to grow a client base which includes Selfridges, Jelmoli, 7-Eleven, Tesco, AirAsia and the Melium Group, as more and more companies look for better ways to understand their complex data streams and drive revenue increases from their customer marketing.
Big Data for Humans was founded in 2014 and has a 40 strong team across three offices in London, Glasgow and Singapore.
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