The potential to introduce a DNA testing programme to further underpin the existing measures in place to guarantee the authenticity of Scotch Beef Protected Geographical Indication (PGI), is being explored by Quality meat Scotland (QMS).
Speaking at this week's NFU Scotland Livestock Road Show in Orkney, QMS Chief Executive Alan Clarke said his organisation is seeking feedback from all parts of the Scottish red meat industry on the potential benefits of introducing an official programme of DNA testing for beef.
Mr Clarke said: "QMS has worked hard, alongside the Scottish red meat industry, to develop the Scotch Beef PGI brand which is now recognised throughout the world as an icon of quality.
"Our world-leading, whole-of-life, whole chain quality assurance programme - from farm to processor - underpins the brand and beef producers in Scotland benefit from a price premium for Scotch Beef PGI.
"Our marketing and communications activities over many years have ensured the Scotch Beef PGI brand is one of the most recognised of all food brands in Scotland and importantly our market research shows that there is now a high level of understanding from consumers of what the brand stands for."
Accordingly, he said, it is vital the industry is able to robustly defend the integrity of the brand and all that sets it apart, from any unscrupulous activity.
While there are many steps in place to prevent fraud at present, the introduction of a DNA monitoring program would further strengthen the checks already in place to underpin the integrity of the Scotch Beef PGI brand.
QMS is currently seeking feedback from different parts of the beef industry in Scotland on the potential merits of introducing a DNA traceability service for all cattle slaughtered in Scotland.
"This could include the establishment of a Scottish Cattle DNA Database which would underpin the existing quality assurance and brands integrity measures in place for Scotch Beef PGI," said Mr Clarke.
Market round-up
Harrison & Hetherington Ltd sold 164 store heifers in Lockerbie on Tuesday to a top of 282.7p per kg and an average of 219.2p, while 186 store bullocks peaked at 320p and levelled at 237.3p.
Wallets Marts sold 988 prime lambs in Castle Douglas on Tuesday to a top of £97 per head and 248.7p per kg to average £73.74 and 167p (-6p on the week).
Cast sheep again met a sticky trade with 248 heavy ewes selling to £87 for Texels and averaging £52.09, while 250 light/export type ewes peaked at £53.50 for Blackfaces and levelled at £26.75.
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