PAYFONT, the cyber security start-up which has attracted private investment from Martin Gilbert and Land Securities chairwoman Dame Alison Carnwath, has started trials of its online identity protection and data privacy solutions.

The Edinburgh-based company is tipped for high growth on account of its “people-centric” protection and data privacy technologies. These allows users to choose their own online identity combinations from options such as pictures, words or biometric tags.

Chief executive David Lanc said: Our technology brings generational advances in protecting peoples’ identities and securing confidential data.”