AG Barr has been unveiled as official soft drink partner of Scottish Rugby for the next three years, days ahead of the Scottish national team kicking off their RBS Six Nations campaign.
The three-year deal will see Barr’s brands – including Irn-Bru, Strathmore Water and Barr Cola – support the Scotland national team, Scotland 7s team, Glasgow Warriors and Edinburgh Rugby.
It follows a successful 18-month partnership, which has seen the company supply more than 200,000 bottles of Strathmore to rugby athletes.
Last year’s Six Nations drew a TV audience of over 24 million.
Adrian Troy, AG Barr’s head of marketing, said: “It’s an exciting time to be part of Scottish Rugby.
"The Scotland team had an incredibly inspirational Rugby World Cup campaign and equally Glasgow and Edinburgh have two strong and successful pro club sides."
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