LAW firm Shepherd and Wedderburn has launched a major marketing push by taking out its first advertising space at Scotland's three main airports.
A print and digital campaign, which has been produced by the firm's in-house creative team, is being rolled out across Edinburgh, Glasgow and Aberdeen airports.
Shepherd and Wedderburn, which has offices in Scotland's three largest cities, said it had worked with outdoor promotions business JC Decaux on the delivery of the material.
Sarah McLean, business development manager at the firm, said: "The Scottish airports are an important hub for the firm, making it possible for us to conduct business wherever our clients are, be it in the UK or overseas.
"In the last year, Edinburgh and Glasgow airports experienced record-breaking passenger numbers realising significant growth on both domestic and international routes.
"With combined passenger numbers exceeding 17 million a year, of which more than a third are business travellers, the airports are a business gateway and offer us an excellent opportunity to promote our legal services to that audience."
The firm sponsored the popular Sherlock exhibition at the Museum of London, the first on the fictional detective since 1951 and which ran from May last year until earlier this month, as a way to boost its brand.
In October last year Shepherd and Wedderburn, headed by chief executive Stephen Gibb, concluded a deal to buy stricken rival Tods Murray out of administration.
The deal took it to around 560 staff including more than 80 partners with Mr Gibb saying he was focused on becoming the market leader in Scotland and one of the top 30 law firms in the UK.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article