GLASGOW'S hotel sector enjoyed a 34.5 per cent year-on-year hike in revenues in November, boosted by the staging of the MTV Europe Music Awards at the SSE Hydro, the latest monthly figures have revealed.
Accountancy firm BDO's latest survey of the sector, which does not include London, showed overall revenue per available room for Glasgow hotels was the fourth-highest in the UK, with Aberdeen again in first position.
This revenue measure, calculated by multiplying occupancy by average room rate achieved, came in at £60.87 for Glasgow hotels in November. This was up from £45.27 in the same month of 2013.
BDO highlighted the boost to the sector from Glasgow's hosting of the MTV awards.
Events attracted by the SSE Hydro, which was opened in autumn 2013, have been providing a consistent boost to the Glasgow economy.
BDO also cited the beneficial impact of the staging of the European Public Health Conference at the Scottish Exhibition & Conference Centre in Glasgow in November. The accountancy firm also noted the boost to Glasgow hotels from the ELIA biennial conference at the Glasgow Royal Concert Hall.
Occupancy in the Glasgow hotel sector in November came in at 84.2 per cent, up from 80.8 per cent in the same month of 2013.
The BDO survey, of three and four-star properties, showed that revenue per available room for the Scottish hotel sector was in November up by 13.2 per cent on the same month of 2013 at £54.38. Scottish hotel occupancy came in at 77.2 per cent in November, up from 75.7 per cent a year earlier.
Aberdeen hotels achieved an 8.6 per cent year-on-year rise in revenue per available room in November, to £77.95. This was achieved on the back of higher room rates, with occupancy in Aberdeen hotels in November coming in at 78.4 per cent, down from 80.6 per cent in the same month of 2013.
Edinburgh hotels achieved revenue per available room of £52.91 in November, up by 6.5 per cent on a year earlier.
The Inverness hotel sector recorded revenue per available room of £31.44 in November, down by 5.1 per cent on the same month of 2013.
Alastair Rae, a partner of BDO, said: "Aberdeen's revenue figure remained high despite a fall...in occupancy, although whether the city can sustain this given the [recent fall in the] oil price remains a key issue in the coming months. Glasgow benefited enormously from hosting the MTV awards, as well as the EPH and ELIA conferences which all contributed to a 34.5 per cent increase in revenue compared to the same month in 2013."
He added: "Edinburgh's hotel sector remains steady, posting a healthy 6.5 per cent increase on an already fairly high 2013 figure, highlighting the capital's year-round attraction for the leisure market."
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