Emily Gray

Managing Director of Ipsos

Latest articles from Emily Gray

Ipsos: It was the economy that won Trump the White House

There will be wall-to-wall analysis over the coming weeks and months of Donald Trump’s historic victory. One point that is already clear though is that Trump’s campaign messages on the economy have resonated strongly with US voters at this election.

Opinion Dr Emily Gray: After 15 years in power, this SNP juggernaut is remarkable

The SNP continues to dominate Scottish politics. The party’s recent polling figures would be the envy of any party and are remarkable for a party that has been in government for more than 15 years. The most recent Ipsos poll (conducted in December 2022) found around half of likely voters say they would vote for the party in an immediate General Election – although of course a General Election is still some way off, with the next vote unlikely to take place until 2024. Recent polls all contin