Rangers boss Ally McCoist says the Ibrox side owe it to the 10 staff made redundant at the club this week to beat Hearts on Saturday.
The Light Blues travel to Tynecastle for a crucial match which McCoist claims is their biggest since being liquidated in the summer of 2012, as the two Scottish Championship title rivals go head to head.
But the manager admits a cloud has hung over the League One champions since it was reported on Wednesday that around 10 employees had left the club following job cuts.
The cost-cutting measures have been swiftly implemented in the days following Mike Ashley's Ibrox power grab.
While the first-team squad and McCoist's coaching set-up were unaffected, several members of the club's administrative and media departments have now departed - with rumours suggesting more could follow.
McCoist knows he has got an important game to win in Gorgie this weekend, but urged his players to think about their former behind-the-scenes colleagues when they take on the Jambos.
"We are 100 per cent focused on the job tomorrow," he said. "We are all very, very sorry that we have lost some good people from the club who have sadly lost their jobs.
"We wish them well because these people have given the club some fantastic service and loyalty.
"We owe it to them and the supporters to concentrate our focus on the things we can have a bearing on and that is the game tomorrow."
Rangers are faced with the stark reality that losing to Robbie Neilson's unbeaten capital outfit would leave them nine points behind in the title race and facing a huge battle to claim automatic promotion back to the top flight.
But Gers boss McCoist insists defeat is an option not worth thinking about.
He said: "It's as important and as competitive a league fixture as we have played post-administration.
"We have had some pretty hard challenges already this year with the cup games against Inverness and St Johnstone, and handled them okay.
"We deserved to win both games but this is another big one, because Hearts probably wouldn't look out of place in the top flight at this moment in time.
"But we are not contemplating losing at all. We are 100 per cent focused on getting a victory. Hearts have started the season well but we believe that if we play at all to our capabilities then we have a great opportunity of winning the game."
Former Hearts defender Gary Naysmith - now boss of East Fife - reckons a victory for Hearts will all but confirm the championship for Neilson's men.
But McCoist shot down any suggestion that the Tynecastle clash was do-or-die for the Ibrox side.
He said: "I think we all know that is nothing like the case. We are not even halfway through the season.
"It would be a significant lead but we are concentrating all our thoughts on that lead being down to three points tomorrow, rather than nine."
Meanwhile, McCoist hopes to have a near fully-fit squad for Saturday's trip to face Scottish Championship title rivals Hearts at Tynecastle this weekend.
Lee Wallace is fit again after shaking off the niggle which kept him out of the 1-1 draw with Alloa last weekend, while Fraser Aird returns after four games out with a thigh tear.
Stevie Smith suffered a calf strain against the Wasps but is fit for the crucial Gorgie clash, meaning long-term shoulder casualty Cammy Bell is the only man missing out.
Provisional squad: Simonsen, Wallace, Mohsni, McGregor, Shiels, McCulloch, Macleod, Clark, Law, Black, Templeton, Peralta, Boyd, Smith, Robinson, Faure, Miller, Crawford, Daly, Foster, Aird Hardie.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article