BOUNDED to its south and east by the dwindling remains of mass working class populations, the well-rehearsed push for the old Labour vote is played out here as it is across much of Scotland.
But the decisive demographic in the battle for Glasgow's Kelvin constituency is to be found in places like Partick's fortnightly farmers' market rather than its nearby bingo hall.
Few, if any, parliamentary constituencies in the country are as varied, as cosmopolitan, as Kelvin.
Effectively Glasgow's 'west end', with all its connotations of left-leaning 'hipsters' found in coffee shops or delis, Kelvin is home to Glasgow's three universities, bohemian, creative and 'media set' communities, as well as the country's second largest Asian population.
Celebrities not short of a political opinion, (Frankie Boyle, Greg Hemphill, Limmy to just dabble in the comedians) live locally, alongside a professional and articulate middle class. Highly mobilised, often successful, local campaigns against the Labour-run City Council have seen both groups increasingly coming together .
Labour sources talk of "tough shifts" and "hard slogs" in the tenement closes of Hillhead, Hyndland, Kelvinbridge and Woodlands.
One Labour figure described Kelvin as a perfect storm many expected to deliver Glasgow's highest Yes turn out.
"It's a real population melting pot", the source said. "The eco-system around Glasgow University has spilled out beyond Byres Road, maximising the Yes vote in former working class areas like Partick. Better Together could've sold the vision of the Union but has offered the politicised vote nothing.
"Guaranteed No constituencies? Old ladies living on their own. Labour's effort has been the postal vote."
Kelvin's elected representatives have had an individual streak. George Galloway was Labour MP for 15 years. Before him, in 1982, Roy Jenkins took the long-held Tory seat for the SDP following the death of Tam Galbraith.
The Scottish Parliament seat was Labour's from 1999 to 2011 when perennial SNP challenger Sandra White toppled Pauline McNeill. Since 2012 it has been home to four of Glasgow's five Green councillors.
Voting fluidity, some in the No camp believe, does not necessarily translate as a boost for independence. Some Greens in particular could be former LibDem or Tory voters inclined towards No.
The area also has a long tradition of protest votes. One optimistic No scenario is that the protest has already been made.
"Some now see independence is a very real prospect and have pulled back", he says.
The development at Glasgow Harbour, once a massive Clydeside warehouse, is home to a new type of professional, often transient, west ender.
Iain Livingstone and Laura Cherry recently moved to the Harbour from Largs for their son to attend private school.
Iain, a self-employed 40-year-old multimedia designer, joked coming out at Yes meant he would have to hide his face at Glasgow Academy school.
Laura will not say which way she will vote but adds: "I've been keeping an eye on the campaign stalls. The number and types of people at each are very different." She tells a Yes canvasser it is "the first sensible discussion" she has had with a campaigner. You sense it won't be a No vote.
Her neighbour has a different take: "If I stay here I'll end up in a big argument with you. This stuff is suicide", he said before disappearing into the lift.
Malawian-born Tiya Lockhart has a unique reason for voting Yes. She said: "The Scottish Government sent doctors to Malawi. It kept my father alive while he had cancer in enough time for me to see him." Her window is covered in Yes posters.
Patrick Grady, an SNP member heading the Yes campaign in Kelvin, said: "You only have to walk up (main west end thoroughfare) Byres Road to see how Yes orientated the west end is. There's a real mix of people inspired by what Scotland could achieve.
"In the west end you're on the road out to Helensburgh practically, with its nuclear weapons. There's always a strong support for groups like CND in the area. And it's home to many creative types, who seem naturally to gravitate towards Yes."
One such 'type' is Zara Gladman. An organiser of science festivals at Glasgow University by day, her alter ego Lady Alba, a politicised parody of Lady Gaga has been a social media sensation.
She paints a very celebratory image of the campaign, where aggressive and leery business types end up in hour-long conversations about the merits of independence.
Zara adds: "I didn't take this stuff seriously until 2011. I'd voted LibDem before that. But it became a realistic option. I've had a comfortable life. But for me the whole issue here is one of inequality."
For Professor Adam Tomkins, a constitutional lawyer at Glasgow University and prominent No campaigner, it is those in the west end with comfortable lives who are the issue in the area,
He has heard chat of the university's entire philosophy department voting Yes. "I don't think there's a constituency which has made me more angry. This is an act of extreme selfishness by groups of people with no sense of solidarity. These are not the people to take the pain which will come with independence.
"They will have books to write and grants to apply for. There are people in the area who are the most fervent believers in this pernicious myth that we are a repressed social democracy waiting to be born from English neo-liberalism.
"Inequality has grown since devolution, educational performance is worse. There is a naïvety, a dangerous naïvety, in the west end."
Labour MSP Drew Smith has far from given up the ghost of Kelvin. Ed Miliband is popular on the doorsteps, he insists.
The area may lack families but some voters will already be considering their plans for the next few years, while the usual concerns of the economy and currency are raised more than school zoning rifts with the city council.
He said: "As there is with every constituency, there's no complacency. People will examine and re-examine their voting intentions right down to the wire."
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