THE more information voters are given in the referendum debate the more likely they are to vote Yes, according to research by behavioural scientists at Edinburgh University.
An experiment took 300 mainly undecided voters and got them to read articles for and against independence.
Some had to read a balance of 16 articles and most of those who got to choose looked at both, although committed Yes supporters were more likely to pick ones supportive of independence.
"Before the experiment, 70 per cent said they were either undecided or admitted they might change their mind on how they vote," said the researchers.
"By the end of the test, researchers found that when more information was provided, the level of indecision among voters halved."
Visiting academics from the European University Institute carried out the research, with Davide Morisi based in Florence saying: "Since independence is related to more uncertainty than keeping the status quo, reading convincing arguments has a stronger effect on a Yes vote, because it contributes to reducing these uncertainties to an 'acceptable' level."
Yes Scotland chief executive, Blair Jenkins said that the university's research backed up what the pro-independence campaign had been saying.
Mr Jenkins stated: "The more people hear about the benefits of a Yes vote and the consequences of a No vote, the more people are attracted to putting Scotland's future in Scotland's hands."
But a Better Together spokesman said: "With 10 days to go of the referendum campaign, the Nationalists still can't answer what separation means for the pound, pensions and public services.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article