Sharon Osbourne is fronting a breast cancer campaign a year after having a preventative double mastectomy.
The former X Factor judge, who suffered from colon cancer, has teamed up with her daughter Kelly for this year's Fashion Targets Breast Cancer campaign which launches today.
The Osbourne duo will be joined on billboards nationwide by designer Pearl Lowe and her model daughter Daisy.
The famous mother and daughter pairings are urging the public to "Wear Your Support'" and buy something from the campaign's collection.
Funds will be raised for Breakthrough Breast Cancer through the sale of specially designed products on the high street.
Osbourne had a preventative double mastectomy after dis-covering she carried the BRCA gene which increases the risk of developing breast cancer by up to 85%. She said: "Having a double mastectomy just made sense – I want to ensure I'm there for my family for the future.
"I hope everyone embraces the campaign this year. It's vital scientists can keep making breakthroughs to improve the lives of women affected."
Retailers involved include M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com and Debenhams, with all pieces carrying a minimum 30% donation.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article