The Scottish internet is set to be born next week as the country gets its own national domain name for the first time - with the expected profits to be invested in digital initiatives proposed by the public.
Signalling the creation of a national digital identity after eight years of hard negotiation, Tuesday will see more than 50 sites - including efforts from both the Yes and Better Together campaigns - appear online using the new .scot address.
The move, which will enable businesses, charities and individuals to identify themselves online as part of the global Scottish diaspora, is being hailed by the organisation behind the launch as a significant landmark for the country's digital sector.
"This is a fantastic day for Scotland's online community and a real step forward in terms of how the country and its people can identify themselves in the digital marketplace," said Gavin McCutcheon, a director of .scot creators the Dot Scot Registry.
"Our international reputation for ingenuity, quality and invention is beyond doubt, but we are often reluctant to exploit that on a global stage. The .scot domain will enable businesses and organisations from all sectors to identify with that legacy, as well as giving the country a chance to be seen as the forward thinking economy that it is."
Aimed at an international Scottish diaspora in excess of 50 million worldwide, more than 10,000 organisations and individuals have lodged expressions of interest in registering .scot addresses.
Around 50 "pioneer" sites from organisations including the Scottish Government, Scottish Bakers and the Scouts in Scotland will go online on Tuesday, with public registrations opening after a 60-day consolidation period required by internet regulator, ICANN.
The two-month moratorium will enable existing brands to register their legal right to trademark-based domains, although the Dot Scot Registry has ensured that every settlement name in Scotland has been protected from opportunistic cyber squatters. Addresses invoking placenames like Auchmithie.scot will only be available to verified community representatives.
"One of the keys to preserving the .scot domain will be in ensuring that it remains both reputable and relevant. Anyone registering an address must state their connection to Scotland, spam sites won't be tolerated and domains will be policed to ensure adherence to our guidelines," said McCutcheon.
The domains will cost around £25, although the Dot Scot Registry intends to reduce prices. Potential sales figures are difficult to predict, but more than 30 of the world's largest registration services have signed up to sell the new digital identity.
Founded in 2006 by volunteers from across the Scottish technology sector, the Dot Scot Registry is a non-profit organisation. After costs all revenues will go to projects targeting digital issues.
The organisation claims it will not prescribe what form such initiatives should take, instead holding regular consultations to source ideas.
"We don't want to tell people what Scotland's digital sector needs, we want them to tell us. No matter what their proposal is - whether it's an educational project or a plan to boost broadband for a remote community - we will listen to their ideas and support them wherever we can," McCutcheon said.
"Creating the .scot domain is a significant step in the right direction but Scotland has a way to go before it is ready to really take advantage of the digital opportunity."
Deputy First Minister Nicola Sturgeon said: "It is entirely right that Scotland should have its own distinctive and recognisable internet domain, in particular one that will resonate internationally, helping to promote Scottish business and culture throughout the world.
"I am confident that the .scot domain name will prove to be a real asset. It is an another important step towards ensuring that Scotland is recognised as a world-class digital country."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article