TESCO has been voted the worst supermarket and Waitrose the best in an annual poll of 11,000 consumers by watchdog Which?
Waitrose received a customer score of 82%, including five-star ratings for its customer service and its fresh produce.
Tesco was at the bottom of the table of the nine major supermarkets, scoring just 45% and receiving poor marks for its pricing, store environment, quality of fresh produce and customer service.
The Which? members rated the stores with scores based on customer satisfaction and the likelihood they would recommend it to a friend.
Discount supermarkets Aldi and Lidl came second and third with scores of 74% and 69% respectively, beating some of their bigger rivals such as Morrisons (59%), Sainsbury's (58%) and Asda (53%).
Aldi and Lidl were the only stores to get four-star ratings for pricing, with 97% of members saying they offer good value.
Fourth place went to Marks & Spencer with 68%, while The Co-operative scored just above Tesco with 48%.
Ocado took top spot in the online ranking with 81%, followed by Waitrose (74%), Sainsbury's (71%), Tesco (63%) and Asda (61%).
Which? executive director Richard Lloyd said: "In these tough economic times it's understandable that supermarkets scoring well for value for money are being ranked so highly in our league table."
A Tesco spokesman said: "Millions of customers shop regularly with Tesco and we are always looking at ways to improve their shopping experience. We have had an encouraging Christmas and New Year and are delivering further improvements this year."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article