Michelle Mone has joined the board of Ve Global, which is pushing through a financial turnaround.
The advertising technology firm has appointed Baroness Mone as a non-executive director to draw on her retail experience to drive growth.
Ve Global – formerly Ve Interactive and valued at more than $1 billion – is eyeing a return to profit as a company overhaul begins to take effect.
The founder of lingerie brand Ultimo said: “With my relationships in the retail world, I see the true value of their data, which drives online sales and transforms the customer journey online through greater personalisation and targeting.”
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