Sainsbury's has launched a commitment to sell 100% fresh British pork, a move that will be rolled out across all stores by July 10.
The retailer estimates the weight of fresh British pork it will require to meet demand will rise by 50%.
Sue Lockhart, head of agriculture at Sainsbury's, said: "Sourcing food closer to home and developing even stronger links with farmers is a key part of continuing to lead on fresh food. Our customers trust us to source the very best fresh food in a sustainable way and we're pleased to announce fresh pork as our latest progress."
Meanwhile, Tom Hind, director of corporate affairs for the NFU of England and Wales, is to take up a new post later this year after securing the role of group director of agriculture with Tesco.
Mr Hind has worked for the NFU for more than 15 years, and latterly led NFU lobbying efforts on the establishment of a Groceries Code Adjudicator.
NFU director-general Andy Robertson said: "Back in February Tesco made a commitment to work more closely with farmers and to source British food. I see this role, and Tom's appointment, as a very large step towards delivering on that promise.
"Tom will bring a high level of insight and understanding, and farmers can be reassured this key role is being filled by someone who understands agriculture."
Market round-up
Lawrie & Symington sold 15 prime heifers in Lanark on Monday to a top of 278p per kg and an average of 238.4p (-1.4p on the week), while 14 prime, beef-bred bullocks peaked at 265p and levelled at 228p (no change). Three prime, dairy-bred bullocks averaged 168.5p (-12.3p).
In the rough ring, 23 beef cows averaged 144.1p and 40 dairy cows levelled at 120.6p. The firm also sold 506 prime lambs to a top of £117 per head and 264.3p per kg to average 229.6p (-5.4p).
The 264 cast sheep forward saw ewes sell to £118.50 for Texels and £55.50 for Blackfaces to average £68.50 overall (+£7.32).
Wallets Marts sold 969 prime lambs in Castle Douglas yesterday to a top of £105 and 256.1p to average 228.1p.
The 252 cast sheep forward were topped by a Suffolk ram at £98 and averaged £48.93 overall.
Craig Wilson had 23 prime cattle forward at Ayr yesterday when heifers sold to 271p and averaged 242p, while bullocks peaked at 271p and levelled at 236.2p.
In the rough ring, 83 beef cows averaged 152.7p and 151dairy cows levelled at 128.7p. Nine bulls averaged £1154.44.
A smaller show of seven dairy cattle sold to £2000 for a Holstein Friesian cow and averaged £1771 (+£350 on the week).
The firm also sold 172 beef breeding cattle.
Top prices and averages: Heifers with calf at foot to £2200 and averaged £1688 for 79; cows and calves £2100 and £1325 for 33; bulling heifers £1140 and £963 for 58.
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