Edinburgh entrepreneur Mhairi MacLeod set up LUX after recognising there was a need in Scotland for a digital marketing agency dedicated to food and drink brands.
"Digital agencies have long viewed specialising in one particular sector as a risk," she says.
"However, I saw this as a gap in the market where I could provide digital services and expertise to Scotland's fastest growing sector - food and drink - which is worth more than £13 billion to the Scottish economy and set to rise to £16.5bn by 2017."
Her eye for a business opportunity has certainly paid off. Earlier this year her success was recognised by the Prince's Trust and BT Scotland at a ceremony in Glasgow.
Supported by a scheme between the charity's Youth Business Scotland programme and BT, which has seen more than half a million pounds invested into young entrepreneurs in Scotland, Mhairi won the award for Most Visionary Business.
Mhairi believes a 'full service' approach has helped in her success, adding: "LUX is a full service agency which means we cover all aspects of the marketing spectrum; from social media to copywriting, PR to web design and build. In doing so, we're very much a 'one-stop-shop' for clients ensuring all services are fully integrated and offer the best return on investment."
Running the business with minimum funding - the only funding sought was The Prince's Trust/BT business loan of £5000 for start-up materials - LUX has secured some of UK's most exciting food and drink brands as clients including: C&C Group, BrewDog, Findlater's Fine Foods, Edinburgh Farmers' Market and Montpelier Group.
This has also seen the LUX team grow from one member of staff to four in a year.
"It is estimated our work will engage 25 million consumers around the world in 2014 alone," says Mhairi. "My vision for the next 12 months is to exceed our projected turnover of £150,000 for year two - I'll then create more job opportunities by employing two more digital pioneers."
Of course, none of this would be possible without the ability for the agency to work online. Indeed, LUX's own online presence has proved beneficial.
"The LUX website is a touch point for potential clients to interact with my company," says Mhairi. "Here they can read blog content, check out who we work with and find out more about our growing team.
"Along with in-person meetings, networking, contact via LinkedIn and referrals, the LUX website helps market the business and cement our presence.
"Part of our funding contributed to the design and development of the website. The website is built in Wordpress and is fully responsive - allowing it to flex and change depending on the device it is being viewed on to offer maximum user experience."
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